As consumers shift toward Private label shampoo bars, shampoo bars have surged in popularity. Unlike traditional liquid shampoos, shampoo bars are zero-waste, long-lasting, and travel-friendly, making them an attractive choice for eco-conscious customers. If you’re looking to launch a private label shampoo bar brand, this guide will walk you through everything you need to know.
What is a Private Label Shampoo Bar?
A private label shampoo bar is a solid shampoo product manufactured by a third party and branded under your company’s name. These bars are customizable in ingredients, shape, scent, and packaging, allowing you to create a unique product tailored to your target market.
Popular Types of Private Label Shampoo Bars
???? Sulfate-Free & Organic Shampoo Bars – Made with plant-based surfactants
???? Moisturizing Shampoo Bars – Enriched with shea butter, coconut oil, or argan oil
???? Hair Growth Shampoo Bars – Infused with biotin, caffeine, or rosemary oil
???? Anti-Dandruff Shampoo Bars – Includes tea tree oil, neem, or salicylic acid
???? Color-Safe Shampoo Bars – Gentle formulas that protect dyed hair
???? pH-Balanced & Sensitive Scalp Shampoo Bars – Mild, fragrance-free options
???? Men’s & Beard Shampoo Bars – Formulated for deep cleansing and conditioning
Why Choose Private Label Shampoo Bars?
✅ Sustainable & Eco-Friendly
- Zero plastic waste (no plastic bottles needed)
- Waterless formulas require fewer preservatives
- Biodegradable and travel-friendly
✅ Lower Production Costs
- No need for plastic packaging
- Highly concentrated formula = Less product needed per wash
✅ Customizable & Scalable
- Create unique blends with natural ingredients
- Start with low MOQs and scale as your brand grows
✅ Rising Consumer Demand
- The shampoo bar market is expected to grow significantly in the next few years
- Increasing popularity due to sustainability trends
How to Choose a Private Label Shampoo Bar Manufacturer
1. Ingredients & Quality
Look for natural, sulfate-free, and paraben-free formulations with high-quality, plant-based ingredients. Choose a manufacturer that offers:
✅ Organic, vegan, and cruelty-free certifications (USDA Organic, EcoCert, Leaping Bunny)
✅ Hair-friendly oils and butters (coconut, shea butter, argan oil)
✅ Botanical extracts for specific hair concerns (rosemary for hair growth, tea tree for scalp care)
2. Customization Options
- Custom formulas (adjust scent, color, and active ingredients)
- Unique shapes & sizes (round, square, or branded designs)
- Personalized fragrances (essential oil blends)
3. Minimum Order Quantities (MOQs)
- Small-batch options (starting at 100-500 units)
- Larger production runs (5,000+ units) for scaling brands
4. Eco-Friendly Packaging Support
- Compostable, plastic-free packaging
- Recyclable boxes, paper wraps, or reusable tins
5. Certifications & Compliance
If you’re targeting the clean beauty market, ensure the manufacturer follows:
- Good Manufacturing Practices (GMP)
- FDA regulations (for U.S. brands)
- Cruelty-free, vegan, or organic certifications
Top Private Label Shampoo Bar Manufacturers
1. RainShadow Labs (USA) ????????
???? Specialties: Organic, sustainable shampoo bars
???? Services: Private label, custom formulations, bulk production
???? Certifications: USDA Organic, cruelty-free, GMP
2. Oregon Soap Company (USA) ????????
???? Specialties: Handmade, natural shampoo bars
???? Services: Private label and custom product development
???? MOQ: Low (starting at 100 units)
3. Pravada Private Label (copyright/USA) ???????? ????????
???? Specialties: Vegan, eco-friendly shampoo bars
???? MOQ: Low (starting at 50 units)
???? Certifications: GMP, cruelty-free
4. Botanie Soap (USA) ????????
???? Specialties: Natural, organic shampoo bars
???? Services: Customizable private label options
???? Certifications: USDA Organic, non-GMO
5. The Solid Bar Company (UK) ????????
???? Specialties: Zero-waste, plastic-free shampoo bars
???? Services: Private label and wholesale
???? Certifications: Vegan, cruelty-free, palm oil-free
6. Australis Cosmetics (Australia) ????????
???? Specialties: High-end, salon-quality shampoo bars
???? MOQ: 1,000+ units
???? Certifications: EcoCert, cruelty-free
How to Launch Your Private Label Shampoo Bar Brand
Step 1: Define Your Niche & Target Market
Decide on your brand focus:
- ???? Eco-Friendly & Sustainable Shampoo Bars
- ???? Luxury & Salon-Quality Shampoo Bars
- ???? Hair Treatment Shampoo Bars (for growth, scalp care, or hydration)
- ???? Men’s Shampoo & Beard Bars
Step 2: Choose a Manufacturer & Order Samples
- Test different shampoo bar samples for texture, scent, and lather
- Finalize ingredients, fragrance, and performance
Step 3: Design Your Branding & Packaging
- Create custom labels, logos, and eco-friendly packaging
- Choose biodegradable or reusable packaging
Step 4: Place Your First Order & Set Up Distribution
- Ensure you meet the MOQ for your first production batch
- Set up an e-commerce store or retail partnerships
Step 5: Market & Sell Your Shampoo Bars
???? Eco-conscious branding & storytelling
???? Influencer & social media marketing
???? Sell on platforms like Shopify, Etsy, Amazon
???? Partnerships with salons & spas
Final Thoughts: Is Private Label Shampoo Bars a Good Business Idea?
YES! With the rise of eco-conscious consumers, shampoo bars are in high demand. Whether you’re creating a luxury, salon-quality line or an affordable, zero-waste brand, private label manufacturers can help you bring your vision to life.